ABOUT

RESHMA PANCHOLI
St. Albans, Hertfordshire
07896 467 146
reshma.pancholi@gmail.com

PERSONAL SUMMARY

A passionate and creative go-giver, ready to channel over 16 years’ marketing and UX skills gained from FMCG, FinTech and Healthcare, spanning B2B and B2C. Overarching skills encompass social media and digital marketing strategy, process-engineering and more recently, UX. Curious and always keen to add value. Key strengths include business acumen, understanding/empathy around stakeholder needs, collaborating and managing relationships effectively across matrix/cross-functional in-house teams and agencies alike. Tool-agnostic, with experience of working with an array of social and digital technologies, channels, platforms and tools. A continuous improvement mindset and keen to review performance and action insights. Sees the big picture and the detail. Strong organisational and communication skills to solve problems innovatively. A tenacious self-starter with the energy and desire to progress within the company to become a highly valued member of the team.

KEY SKILLS

  • Adobe Marketing Cloud
  • Agile/Lean Methodology
  • Budget Control
  • Business Process Design
  • Campaign Planning & Devt
  • Content Creation (Paid, Owned, Earned)
  • Customer Journey Mapping
  • Data-Driven Marketing
  • DMP, CRM & CMS Proficiency
  • End-to-end UX Research, Design & Usability Testing
  • Facebook, Instagram, Twitter, Linkedin Targeting & Engagement
  • Project Management
  • Reputation management & PR
  • SEO/PPC Strategy & implementation
  • Team Collaborator
  • Tech & Business Analytics (GA)
  • Trend / Lifecycle Analysis
  • WordPress, Hubspot, Canva & LinkedIn

CAREER HISTORY 

UX / Digital Marketing Consultant
Aug 2019 – Present
Freelance, St. Albans, Hertfordshire

  • Provide a consultancy service to improve (Healthcare & FMCG) clients’ omni-channel marketing strategies on and offline. Developing social media strategy and content to grow reach and increase conversions.
  • Assess clients’ business vision/mission, make recommendations on social digital improvements and lead agencies
  • Analyse various digital marketing tools to develop solution-focused strategies for the client

Associate Consultant
May 2019 – Jul 2019
Palladium Digital, London

  • Performed evaluation of the client’s current ecosystem, entailing review of the sales and marketing function and current digital customer experience, which was achieved through in-depth interviews, user testing, surveys and competitive benchmarking
  • Prepared recommendations for presentation to the board, capturing key information on market research, audience development, customer journey mapping, and revised business drivers, value proposition and positioning approach

Overseas Sabbatical
Sep 2018 May 2019
Mexico | Peru | Thailand | India

  • Partook in global travel, experiencing different cultures which enriched life experience and expanded skill set

Global Data-Driven Marketing Lead
Sep 2017 – Aug 2018
Unilever, London

  • Served to embed data strategy across Hair category brands globally and drove design of information architecture for allthingshair.com (All social media and digital posts invite customers to engage here). Instrumental in growing audience engagement
  • Collaborated to develop innovative strategies across the Beauty and Personal Care category to capitalise Adobe’s proficiencies (to capture, analyse and leverage) within an Agile environment. Dove’s love your curly hair campaign and Lynx’s find your magic campaign for example
  • Designed and implemented a common approach to facilitate the on-boarding of the Adobe Marketing Cloud, which contributed to addressing both cultural and organisational challenges within the business

UK Marketing Manger
Mar 2017 – Aug 2017
Promedica24, Watford

  • Drove all marketing elements for the business, reporting to CMO, fully accountable for marketing budgets totaling £1.5m for a portfolio of 18 UK franchise partners (Creative, Design, SEO, PPC, Social Media and PR agencies)
  • Improved conversion and minimised waste through performing in-depth review of analytics, implementing effective strategies to drive KPI’s.

Yoga Instructor
Nov 2015 – Feb 2017
Yoga with Resh, St. Albans

  • Conceptualised, developed and launched a fitness business, applying strong interpersonal ability to build a portfolio of clientele and deliver lessons in yoga

Social & Digital Strategist
Jun 2015 – Oct 2015
The Creation Agency, Milton Keynes

  • Created and oversaw the execution of a strategic plan, supporting IBM (EMEA) to achieve objectives of lead generation activities through lead lifecycle management
  • Delivered social media and direct marketing campaigns for cloud technology solutions in line with SAAS objectives
  • Boosted site traffic by 9% (4% SQL), when achieving a record-breaking quota of visitors (90K+) (Q3/2015)

Systems Design Manager
Apr 2009 – May 2015
Opticall, London

  • Spearheaded the business process and software development for a leading provider of mobile healthcare services
  • Developed and orchestrated conceptual workshops and utilised insights gained to design models, journey maps and wireframes; contributed to the on-time delivery of the PHP-enabled platform in eight months

Marketing Manager
Nov 2007 – Mar 2009
Barings Asset Management

Marketing Manager
Apr 2007 – Jul 2007
JPMorgan Asset Management

MarketingExecutive
Aug 2005 – Mar 2007
Allianz Global Investors

Marketing Executive
Sep 2003 – Jun 2005
SunGard Trading Risk Systems

Marketing Assistant
Jun 2000 – Sep 2001
Reuters News Agency 

PROFESSIONAL DEVELOPMENT & QUALIFICATIONS

UX Design (Professional Diploma)
Due to graduate 2021
Glasgow Caledonian

Digital Marketing (Professional Diploma)
2015
We Are Squared

Landmark Education Level I and II
2011

Investment Management Certificate
2006
 

BSc (Hons) Computer Science (Systems Analysis & Design)
2.1 Hons, 2002
Leeds Met University

REPS Level III Yoga Teacher
2011

Public Speaker, Greenpeace
Since 2019